Product marketing test

Product marketing role

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Part I

1. List the components of a product marketing framework and at least 1 feature of each component.

2. Product A is a B2B solution newly launched that hopes to get 5,000 users in the next 6 months.
Do a rough product marketing objectives scorecard using the guide below:
a) Programmes, Initiative & actions
b) Key performance and Metrics
c) Time frame to achieve goals.

3. In your opinion, what is the most important part of building a business case as a product marketer?

4. What are the most common pricing strategies used in product marketing?

5. When considering a pricing strategy for your product, which of the 3Cs of pricing strategy are more likely to lean towards?

6. . How do you communicate negative news to users (Downtimes, price increase) without increasing churn rate?

Part II

1. What tool stack are you familiar with?

2. What is a good company or product that in your opinion is marketed well? What do you like about it?

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Product marketing test

Product marketing role

Your Details

Part I

Part II

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